About Us

About MyScreen™

MyScreen™ delivers a flexible mobile advertising solution with seamless integration to the mobile operator’s network. MyScreen™'s patent-pending delivery engine and campaign management platform enables advertisers to directly communicate with consumers globally in the explosive mobile advertising marketplace with unparalleled performance and benefits.

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Consumers

Consumers opt-in to MyScreen™ to receive full screen, virtually rich contextual mobile advertisements and SMS based on their demographic and lifestyle preferences. They earn rewards (points or monetary value) for advertisements viewed on their handset. Rewards are redeemable for products and services available through the mobile operator and can be transferred to third-party loyalty and prepaid credit cards. In addition, consumers control how and what type of advertisements they receive to their mobile handset in a non-invasive manner.

Advertisers

Advertisers enjoy immediate return on investment with high brand recall created by targeted full screen, visually rich ads. Advertisers benefit from an easy-to-use campaign management and reporting analytics engine designed for planning and campaign delivery. MyScreen™’s robust reporting and analytics tool provides advertisers with metrics relating to consumer behavior for new product launches, promotions, survey and polling, or advertising feedback. With access to a global audience of MyScreen™ subscribers, advertisers can finally target consumers on their mobile handset and benefit directly from one-to-one communication without any requirement to understand the technical complexities normally associated with the medium.

Mobile Operators

MyScreen™ offers mobile operators flexible deployment options ranging from a fully outsourced managed solution to a simple technology license. In addition to lucrative revenue sharing, mobile operators receive tools and options to ensure the subscribers are engaged to enjoy the mobile advertising experience. As a result, mobile operators are able to gain a competitive advantage by creating loyal subscribers with unique rewards including air time and data services while collecting valuable behavioral data to help reduce churn and increase ARPU.

MyScreen™ is a member of Mobile Marketing Association (MMA), the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is a global organization with over 500 members representing over forty countries. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.