Billboard, radio,
television, and print media are all aimed at broad audiences – channels
filled with noise that distort the message. The dream is to find like-minded
audiences where creative communications can be delivered to invoke a response.
Advertisers are recognizing that consumer’s habits and demands have
changed significantly. As consumers time in front of traditional media
declines, new digital media and devices allow consumers to opt in and
out of what they want to see, hear, and experience. With MyScreen™, the
user is in control of the ads they may engage with, on their terms.
Advancements in mobile handsets coupled with consumer dependency on these
devices offers advertisers a new realm of possibilities. It provides enormous
opportunities for advertisers to become connected one-to-one with consumers
who now control what, when, and how they will accept advertising in their
lives, if they are to be effective with their ad campaigns.
MyScreen™ was developed to bring the consumer (subscriber) and the advertiser
closer together in a more meaningful, cost-effective and timely manner.
MyScreen™ enables advertisers to target specific demographic consumer
segments by delivering relevant, rich full-screen contextual ads to subscribers
mobile devices at the end of a call, according to their self-created profiles.
Ad delivery to the users device is guaranteed, and can be delivered with
immediacy.
Advertisers can utilize MyScreen™ unique solution to:
- Increase brand awareness
- Drive attendance to events or visit a retail location
- Improve customer loyalty and increase revenues
- Generate new leads
- Launch new products
- Offer special values
Looking to engage your audience? MyScreen™ ads may include a number of
“Hot-Keys” to create dialogue between the consumer and your
brand. Click any of the keys below to fully understand your messages potential.
To prove MyScreen™’s effectiveness in reaching your selected audience,
MyScreen™ offers a host of detailed reports, statistics, and dashboard
items for advertisers to monitor and fine-tune the performance of their
consumer advertising campaigns.
For more information on advertising rates and options, please contact
adsales@myscreen.com
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About 42% of mobile
customers are open to
mobile advertising, if it is
relevant, if they asked for
it or if they get coupons
for free services.
Yankee
Group research
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