Billboard, radio, television, and print media are all aimed at broad audiences – channels filled with noise that distort the message. The dream is to find like-minded audiences where creative communications can be delivered to invoke a response.
Advertisers are recognizing that consumer’s habits and demands have changed significantly. As consumers time in front of traditional media declines, new digital media and devices allow consumers to opt in and out of what they want to see, hear, and experience. With MyScreen™, the user is in control of the ads they may engage with, on their terms.
Advancements in mobile handsets coupled with consumer dependency on these devices offers advertisers a new realm of possibilities. It provides enormous opportunities for advertisers to become connected one-to-one with consumers who now control what, when, and how they will accept advertising in their lives, if they are to be effective with their ad campaigns.
MyScreen™ was developed to bring the consumer (subscriber) and the advertiser closer together in a more meaningful, cost-effective and timely manner. MyScreen™ enables advertisers to target specific demographic consumer segments by delivering relevant, rich full-screen contextual ads to subscribers mobile devices at the end of a call, according to their self-created profiles. Ad delivery to the users device is guaranteed, and can be delivered with immediacy.
Advertisers can utilize MyScreen™ unique solution to:
- Increase brand awareness
- Drive attendance to events or visit a retail location
- Improve customer loyalty and increase revenues
- Generate new leads
- Launch new products
- Offer special values
Looking to engage your audience? MyScreen™ ads may include a number of “Hot-Keys” to create dialogue between the consumer and your brand. Click any of the keys below to fully understand your messages potential.
To prove MyScreen™’s effectiveness in reaching your selected audience, MyScreen™ offers a host of detailed reports, statistics, and dashboard items for advertisers to monitor and fine-tune the performance of their consumer advertising campaigns.
For more information on advertising rates and options, please contact adsales@myscreen.com
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About 42% of mobile
customers are open to
mobile advertising, if it is
relevant, if they asked for
it or if they get coupons
for free services.
Yankee Group research
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