Advertising is evolving as traditional methods lose effectiveness. Advertisers are constantly seeking new avenues to reach target audiences for their products and services. Mobile advertising is the next advertising industry enabler to drive brand reach, awareness and sales.

Mobile operators have a unique advantage in that they already provide products and services to a large subscriber base. To ensure this key relationship with subscribers is retained, MyScreen™ allows mobile operators to earn additional revenue from targeted mobile advertising campaigns delivered to subscribers based on demographic and lifestyle preferences selected during sign-up with MyScreen™. As a result, mobile operators are able to gain a competitive advantage by creating loyal subscribers with unique rewards including air time and data services while collecting valuable behavioral data to help reduce churn and increase ARPU.

MyScreen™ offers mobile operators flexible deployment options ranging from a fully outsourced managed solution to a simple technology license. In addition to lucrative revenue sharing, mobile operators receive tools and options to ensure their subscribers receive the best mobile advertising experience.